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Wiley showed us why publicity should be left to publicity teams with his new “This is a Advert” [sic] campaign.

The Wearing My Rolex rapper, promoting his new album Offload Volume 1 as well as other material, has big plans for 2011 with three releases in the space of one week and a tour in April. How he has time to tweet, Pappzd will never know.

Shunning the advertising industry completely, the no-nonsense, no gimmicks video is hilarious and very effective. Just search #thisisanadvert on Twitter to see the hundreds of retweets and mentions.

We LOVE this! Make sure you download the album, available today on iTunes

By the way, this is a advert [sic]