According to an unauthorised biography Jessie J is 100% a lesbian, and not bi-sexual as the singer claims. The book, Jessie J: Who’s Laughing Now written by Chloe Govan, states that Jessie J has been forced to hide her sexuality by record company bosses and instead appear bi-sexual because it’s ‘trendy’ and wouldn’t turn off male fans. Govan writes:
Jessie took the advice of music executives because she was scared of losing her Universal record deal.
Jessie might have been with boys in the past – but she is 100% gay. Jessie was openly lesbian and didn’t hide it. She was advised not to come out, though. Certain people thought being bi was trendy, exotic and a fashion statement. It would increase her allure.
Being gay would alienate people. They [record bosses] knew how important image was and asked her to tone it down a bit. There are so many homophobes out there, they feared a career-damaging backlash.
That fully explains the Jessie J dating Tinie Tempah story then, which we thought was a very odd match at the time.