Tinie Tempah seems to be catching the attention of all the right people in the fashion industry as he has been announced as the Ambassador of Men’s London Fashion Week.

Now, Men’s London Fashion week doesn’t sound very familiar does it? That’s because it’s a brand new event.  Usually at London Fashion Week the menswear designers are all squashed into a 1-day schedule at the end of Women’s Fashion Week, but new plans mean that 2013 will see a Men’s Fashion Weekend.

Provisional dates are Friday 15 to Sunday 17 June for designers to show their Spring/Summer 2013 collections.

This is great news for menswear (a longer schedule means more emerging artists and a wider variety) and also very good news for Tinie Tempah as GQ’s Editor Dylan Jones has appointed him the event’s ambassador. Not surprising as he was GQ’s Best Dressed Man of 2012.