Not content with headlining the iTunes Festival in September, Grammy winner Usher is visiting the Capital next month to perform an ‘intimate’ set at London’s Hammersmith Apollo to coincide with the release of his seventh studio album Looking 4 Myself.
Much as though we love Usher, we’re not sure he’s big enough a draw to call the 5,000 capacity Hammersmith Apollo an intimate venue, but we’ll forgive his PR people this time.
The highly anticipated album features collaborations with big hitters, including Swedish House Mafia, Will.I.Am and Diplo and it promises to deliver more electro tinged hits than you can shake a stick at.
Usher describes this album as his most personal yet, the record charts his growth and progression into a credible artist.
This album is not a monochromatic thing – certain songs were specifically intended to get certain things out, different tones and emotions. And as an artist, that brought out the best in me.
If Climax, the album’s sensual lead single is anything to go by, Looking 4 Myself is bound to be another smash hit like Usher’s million selling Confessions album of 2004.
The track has already clocked up over 8 million views on YouTube in less than a month and his joint effort with David Guetta, Without You, went multi-platinum. After almost two decades in the industry Usher shows no signs of slowing down, and this ‘intimate’ gig is bound to have his mostly female fan-base queueing round the block.
Usher will be performing live at Hammersmith Apollo on Monday 11 June.