Adidas might want to shut down their offices for a few days and lay low key as they have found themselves in the middle of a racism controversy.
The renown sports brand has been blasted for designing trainers which feature shackles to go around ankles, leading to a worldwide outcry saying the footwear is symbolic of slavery.
The trainer is nothing more than the designer Jeremy Scott’s outrageous and unique take on fashion and has nothing to do with slavery.
Since the shoe debuted on our Facebook page ahead of its market release in August, Adidas has received both favourable and critical feedback.
We apologise if people are offended by the design and we are withdrawing our plans to make them available in the marketplace.
Shackles and chains were widely used mechanisms to keep slaves together and prevent escape while being forced to work or during transit.
How da fuck Adidas gon make some damn shoes with shackles on em…da fuck type of racist shit is dat
— Meesha (@CocoVixen1) June 20, 2012
"@lilduval: Hold on those Adidas shoes with the shackles are real? I thought it was a corny joke. Nah they gon pull those"shits racist
— The Young Lion (@UnCut_Kelo) June 20, 2012
Black-conscious poet Akala said:
So apparently Adidas think slavery is fashionable and you can bet some black idiot will come out and defend them.
— Akala (@akalamusic) June 19, 2012
The trainers, which critics have branded ‘slavewear’, were due for release in August this year, but after an official apology from Adidas the shoes will no longer be sold.
Do you think the trainers are racist or is it all just part of designer Jeremy Scott’s genius creativity?