Since the demise of CDs in many music retailers, a lot of people began to believe that radio stations were the driving force behind the success of artists’ commercial success; with songs that may not have necessarily been tolerated by the general public several years ago gaining huge success.
However, in a new report released by BBC radio 1, the popular station have revealed that they are not solely responsible for the success of many records, though they serve as a contributing factor in the popularity of a lot of songs played on air. They state that they are not the key driving force behind artists’ charting positions.
Head of BBC radio 1 and BBC radio 1xtra, George Ergatoudis said in a statement.
Of course we do have influence, but the public know what they like and if we don’t acknowledge that they’ll soon turn us off and go elsewhere.
We have a mission to break new artists, but of course it would be wrong to simply define success as crossing over to the mainstream. We play music from TNGHT and Bring Me the Horizon because it’s exciting, not because they’re about to have Top 40 hits.