In a behind the scenes video Rihanna talks about the inspiration and motivation behind her River Island clothing collection.
She shares how she would usually see clothes in a store and usually feels to change a little something about them, a quirk that made her decide that she’d like to design her own clothes the way she wants.
Describing her collection as perfect for young women with “sassy personalities”, she also states that she believes that the people on the British high street are the most fashionable. Which explains why she chose to collaborate with British retailer River Island.
Her collection will be available in Spring this year and she will launch the clothing line at London Fashion Week on 15 February.