At a launch event in New York, RIM has officially unveiled the new Blackberry Z10 which is due to hit UK stores from 31 January.

EE, O2, Vodafone, Three, Phones 4 U and Carphone Warehouse will all be stocking the smartphone.

Only O2 have been able to give any indication of pricing at this stage.

They plan to offer the phone for free on a £36 per month contract. SIM-free prices should be around the £450 mark.

The Z10, which comes with the new Blackberry 10 Operating System, is RIM’s attempt to get back market share from Android and iOS. From the looks of it, they could be on to a winner.

The phone has a 4.2 inch HD screen which is comparable to the likes of the HTC One X and Samsung Galaxy S3. Inside, the Z10 is powered by a 1.5 GHz processor and has an 8 megapixel camera sitting neatly at the back.

There are no physical buttons on the front of the phone as Blackberry 10 now uses gestures for navigating. This means even if you are coming from a current Blackberry phone, it may take you a while to get used to the new interface.

All the usual Blackberry features are present including multiple email accounts, Blackberry Messenger and deep integration with social networks. Everything just seems to be presented in a much nicer way than it was previously.

Personally, I am quite keen to get hold of the Z10 to put it through its paces. As soon as they hit the UK, I will be sure to test it against the best Android and iOS smartphones.

Has the Z10 got you excited about Blackberry again? Let me know in the comments below.