Beyonce is fed up. Clearly.
After the global furore following her apparent lip-synching of the American national anthem at President Obama’s second term inauguration and previous scandals such as the conspiracy theory that she was never actually pregnant with her daughter Blue Ivy, the superstar has found herself under increasing media attack on all fronts; she gets it for her work and she gets it for her personal life.
The famously secretive Diva recently revealed in a self-produced documentary that she had suffered a miscarriage before becoming pregnant with her daughter and dismissed rumours that she used a surrogate as the most ridiculous thing she had ever heard about herself.
So with the lip-synching controversy and fake pregnancy conspiracy, has the singer finally had enough of the negative attention from the media?
It seems so.
She uploaded a picture to her Instagram account of herself wearing a sweatshirt bearing the slogan, Can I Live? a collaborative piece between Quirksville and London designer Walé Adeyemi.
Seems like a classy stab at the media in relation to her latest controversies.
The sweatshirt is taken from the London based designer’s B-side by Wale clothing line, which has already been worn by high-profile artists such as Rihanna, Fazer from N-Dubz and Example, but the designer is expecting sales of the jumper to soar since Bey uploaded the picture last night.
The designer and a business partner of his shared their excitement of Beyonce promoting their clothing line, tweeting:
The sweatshirt is currently being sold for £65, but we suggest if you want one, you get it quickly before they sell out. They will sell out!
Beyonce is famous for her media sophistication and this is just like her; turning a negative situation into a clever business and promotional move.
More power to her.