The recent launch of the new BlackBerry Z10 has been deemed a “huge success” by Phones 4u. The retail giant (who is also launching its own mobile network) had exclusivity on a white version of the Z10 and initial sales have been impressive. BlackBerry’s share price has even risen by 1.8% amid reports of stores selling out of the new smartphone.

Scott Hooton (Chief Commercial Officer of Phones4u) said:

As Phones 4u is currently the only place people can get their hands on the BlackBerry Z10 in white, it has been a huge success and continues to sell extremely well.

Some cynical people out there say the reason stores sold out is because they didn’t have much stock to begin with.

Michael Walkley (Canaccord Genuity analyst) claims:

Limited initial supply was cited as the reason for early post-launch stock-outs at some carrier stores versus overwhelming demand”. He went on to suggest that some Phones4u stores only received 15 units of stock. If that is the case, it’s no wonder many branches were ‘sold out’ over the weekend.

It is also worth mentioning that BlackBerry themselves have not released any official figures yet, so we’ll reserve judgment until then.

I have to admit, the Z10 is a nice phone with very good specs. The trouble for many is the new interface, which takes a bit of getting used to. If you’re willing to persist with it, you will find a great phone for multitasking, managing emails and even taking decent pictures. BlackBerry fans should be very pleased with the improvement over previous models.

Did you manage to get a Z10 at the launch? Let me know in the comments below.

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