Marketing ploys – I mean campaigns – come in all shapes and sizes. Business social-networking site LinkedIn has been sending out congratulatory emails to users saying they have one of the top 1%, 5% or 10% most viewed profiles of 2012.

This clever scheme has given many people an ego boost, but is slightly misleading. LinkedIn has 200 million users so being in the top 1% makes you one of two million people.

Still feel special?

The marketing team at LinkedIn obviously want to get users talking about the email on Twitter and Facebook; when you click the ‘read more’ link from the email, you get directed to a page with a certificate and pre-written text in a box saying:

Hurray! I have one of the top 10% most viewed @LinkedIn profiles for 2012.

This text is ready to send straight out to your Twitter followers and Facebook friends. It is a very clever way of getting people talking about LinkedIn. Personally, I’ve had a few connections who have been touting the fact they are part of the top 1%. I was guilty of it too, until I did some background research.

Did you receive the ego boosting email from LinkedIn? Let me know in the comments below.