At simultaneous events in London and New York City, HTC has officially revealed their latest flagship phone to the masses.

The Android-powered smartphone has been given the simple name, HTC One.

This may be a little confusing considering their last batch of phones were called One X, One S and One V. If that’s not confusing enough, they also have the One X+ and One SV.

Got all that?


The new HTC One sports a 4.7 inch 1080p LCD display which manages to pack in 446 pixels per inch (by comparison, the iPhone 5 has 326ppi). Multi-tasking should be a breeze with the 1.7GHz Quad-Core Snapdragon processor. You also get 32GB storage (with no microSD card support) and 2GB RAM.

HTC have even squeezed in a non-removable 2300mAh battery, which should see you through the day. The power button on the top also doubles up as an IR emitter, so you can use the One as a TV remote (like the good old Nokia 6110).

The camera on the HTC One is nothing short of amazing. It packs a 4-megapixel ‘Ultrapixel’ shooter with an imaging sensor that can absorb roughly three times more light than a standard 8-megapixel camera. This basically means pictures taken in low-light situations should come out crisp and clear.

HTC have been known for their link with Beats Audio to give their phones quality sound. The One is no different and also incorporates some new technology called HTC BoomSound. The claim is that this phone has “the best audio experience of any mobile phone”. Judging by those two large speakers on the front, I’m not surprised!

For those who are familiar with HTC’s Android phones, you will know they put their own ‘skin’ on top of the operating system. Sense, as they call it, has been updated to version 5 for the One.

New features include a simplified interface and something called BlinkFeed (which, for all intents and purposes, reminds me of the Flipboard app).

The phone will be available from 15 March and is likely to cost around £500 SIM-free. UK mobile operators will be revealing their deals in due course, but expect to pay about £36 per month for HTC’s new flagship.

Are you going to get ‘One’ or will you be waiting for the Galaxy S4? Let me know in the comments below.