Over the past year, things really seemed to have slowed down for Alexandra Burke and although she has been performing at sold out shows for Broadway productions, she seems to be absent from every stage music-related.
However, the 24-year-old has just signed a major US record deal with ex-Def Jam chief Kevin Liles who is well known for launching the careers of Jay-Z and Kanye West among others. So is this deal exactly what Alex needs to catapult her into international stardom?
Alex was said to have had a meeting with Kevin in New York over the weekend and it was noted that the singer had reportedly wowed the music industry veteran.
With regards to the business meeting between the two, a source stated:
Kevin met Alex and was really impressed by her. He thinks she can be a global star. She is releasing an album later this year.
The news comes fresh off the back of the cancellations of her upcoming live shows at London’s Royal Albert Hall.
Alex’s problem is she has struggled to maintain a solid fan base since her debut, nobody really understands her musically and although she is clearly talented, she lacks a certain oomph that would make her that little bit more relatable.
With that being said, I’m actually rooting for Alex and I hope her new deal goes well. Clearly the underdog in the UK music scene at the moment, will her transition to a stateside label be enough to put her within the elite roster of today’s pop world?
An official announcement regarding Alex’s new label situation is expected to be made in the coming weeks, so keep it locked on Pappzd for new updates.