Over the weekend, Kanye West decided to choose an innovative way to premiere a song of his upcoming album Yeezus. The video to the track New Slaves, was projected on various screens in Toronto, Sydney, Paris, London and Kanye’s hometown of Chicago.
Kanye tweeted about the upcoming premieres on Friday:
NEW SONG AND VISUAL FROM MY NEW ALBUM BEING PROJECTED TONIGHT ACROSS THE GLOBE ON 66 BUILDINGS, LOCATIONS @ http://t.co/7BZwfPawwZ
— KANYE WEST (@kanyewest) May 18, 2013
The song was screened in various cities around the world including London this Saturday and Sunday in Chinatown, the Royal Opera House, the Tate Modern, the Truman Brewery in Brick Lane, Camden Stables and at Shoreditch High Street station between 10:30pm and 2am.
His latest album Yeezus is set for release on 18 June.
Check out the Brick Lane screening in the video below: