© Rex Features Photography 2013

If you are a true sneaker head then you would have known to be at the Fresh Laces vs. Harvey Nichols event at Knightsbridge on Saturday 20 July.

Nathan Massiah created Fresh Laces through his love of collecting sneakers throughout the 90s. Several years later from a hobby to a passion, the idea of creating a lifestyle brand that would incorporate sneaker re-sellers, street wear, art, photography and Hip-Hop culture all under one roof.

at the Harvey Nichols x Fresh Laces Pop-Up Store, Harvey Nichols, London.

Professor Green and Fresh Lace’s Nathan and Louie
© Rex Features Photography 2013

Harvey Nichols hosted the pop-up event for Fresh Laces, which saw the menswear department converted into an underground market which resembled an art gallery.

Together they brought unique sneaker sellers, limited pairs of kicks and yes, a pair of Air Jordan X1’s that Micheal Jordan actually wore in Space Jam.


Mr. Sneaker © Rex Features Photography 2013

Fresh Laces opened their doors to a number of limited edition footwear, hats, clothing and accessories. Sellers included Save Our Soles, Dimension Sport and Mr.Sneaker who sold sneakers for both men and women, I Want Your Sole sold a mini collection of sneaker keychains and iPhone cases.


© Rex Features Photography 2013

Manny Norte, 10 Faces and The Dickson Brothers of Kiss FM, were also on hand to entertain guests while they worked their way around the the event.


Manny Norte
© Rex Features Photography 2013

Below are a few celebs and guests who attended the sneaker fest: