Britain is the place to be according to Will.i.am! The Bang Bang rapper recently spoke to reporter Jon Hornbuckle, revealing:
I had a label over in America, Fergie signed to my label and LMFAO and Macy Gray and Black Eyed Peas and I thought, you know what, I want to base my label out in the UK, because I like this place, it’s fresh.
Why was I making music in America when it succeeds first in the UK? That’s dumb. I’ve got a global perspective, thinking global and acting local.
Will.i.am’s new sound, which is a far cry from Black Eyed Peas’ Where Is The Love?, is more popular in Europe so fair play to him.
However, a few questions come to mind concerning this sudden relocation. Will we see a surge of British musicians getting signed to The Voice UK coach’s label? Could this be the beginning of British urban music becoming increasingly popular at a global level?
Whatever the outcome, I’m sure he will be welcomed by the British public with open arms.