As album sales continue to decline, very few encounter a heavy tumble as bad as Jay Sean’s latest release Neon; which has become a commercial disaster in the US, scraping a horrific 3,608 copies in its first week of release.
The UK RnB singer and latest signee to Lil’ Wayne and Birdman’s Young Money/Cash Money records label only managed to bring in the disappointing numbers, coming in at number 116 on the Billboard charts with his latest disc; despite recording for the project taking place between 2010-2013.
Jay’s last album All or Nothing was released in 2009 and managed to produce the platinum lead single featuring Lil’ Wayne, Down and went on to sell 225,000 copies in the US.
However, it should be noted that he received minimal promotion for the album; which in his case was essential due to his four year absence from the industry and would have been crucial, given the fact that he hasn’t been able to maintain a stable fan base since his hiatus.
This is actually really unfortunate and the numbers will make it much harder for his label to have faith that Jay will even be able to bring back any returns, should he be given the luxury of future releases.
What do you think? Do you see Jay Sean getting a budget for future releases and where did it go wrong?