Alexandra Burke has become an ambassador for yet another charity as she posed for Asda’s latest Tickled Pink campaign, in aid of raising awareness and funds towards those suffering from breast cancer and finding a cure.

Looking all soft, pink and girly for the campaign, Alexandra said of her involvement:

This is my third year supporting Asda’s Tickled Pink campaign and I am absolutely thrilled to be involved. This vital work that both Breast Cancer Campaign and Breast Cancer Care carry out is so incredibly important to me.

This charity campaign helps make such a huge difference to the lives of women all over the UK so I really hope we’ve inspired you to go above and beyond to support this great cause this year.

Yesterday, Alexandra’s daring campaign for PETA was unveiled and it seems the list of different issues of the world that the 25-year-old supports is endless.

The X Factor winner joins TOWIE’s Lydia Bright, Kara Tointon, Diana Vickers and Michelle Keegan as the celebrity ladies enlisted for this year’s Tickled Pink campaign.