The second ever Makeup Show Live was held this weekend at the Hilton Metropole in Edgware Road.
With rooms filled with seminars, masterclasses and brands showcasing their products (at specially discounted prices), it was an event for makeup and beauty lovers to purchase, enjoy looking at and learn about what they liked best.
Notable makeup artists and skincare experts were in attendance, ready to share their knowledge and give advice to anyone who needed it.
Celebrity makeup artist Eryca Freemantle was there to deliver a seminar on ‘The Business of Makeup and How to become a Global Brand’ and promised to “give a transparent presentation from an industry point of view”.
AJ Crimson was also at Makeup Show Live, whose previous clients include LeToya Luckett, Adrienne Ballion and our very own Alexandra Burke where he prepared to give a talk on ‘Red Carpet Makeup’. He also brought his own range of makeup along with him, AJ Crimson Makeup, and gave products demos and showed attendees the best way to apply it.
AJ Crimson and a client
And wherever there’s beauty, there’s sure to be some models nearby a point proven by the appreance of BNTM and ATNM’s Alisha White – who was judging a catwalk later on in the day – and Annaliese Dayes.
To top the day off, there were performances from new vocal group Class A, street dancers Project G Dancers and Javine Hylton.
Check out our gallery of all the goings-on at this year’s Makeup Show Live: