The campaign for Madonna and her daughter Lourdes’ fashion line, featuring Rita Ora has been revealed. And despite the Roc Nation star being rushed to hospital on the day of the shoot, due to heat exhaustion, the pictures look pretty good.


Former faces include Georgia May Jagger and Kelly Osbourne, making Rita the third Brit to represent the brand.


Madonna called Rita fearless, adding that she loves the How We Do singer’s personality and thinks Rita perfectly embodies the spirit of Material Girl.


The shoot took place in Miami last year, and sees Rita wearing a number of summery outfits, from maxi dresses to crop tops.


The line is due to hit Macy stores in March