Young O recently signed an ambassador deal with one of the UK’s most popular headphone brands, Nutz.

The new venture will see the rapper design his very own line of headphones. The south Londoner follows in the footsteps of Tinchy Styder, who teamed up with Goji in 2012 to create a range of headphones.

The 25-year-old described the venture as something new and exciting as well as another avenue to engage with his fans.

Young O rose to fame in 2011, when thousands of his fans pleaded with LiveFest, to get the rapper on their line-up. His fans tweeted the festival organisers so much, that LiveFest became a trending topic on Twitter and a few days later, he was asked to perform at their festival.

The talented star is currently working on his EP, which is rumoured to feature the likes of Griminal, Sneakbo, Nutty P, Starboy Nathan and Daniel DeBourg.