Popular streetwear brand Hype are celebrating the release of their highly anticipated Monotone Collection with a launch party at their pop up store in Shoreditch’s Boxpark.
This latest collection is an exclusive collaboration with online retail giant ASOS and contains 18 new monochrome pieces, drawing on darker influences and minimalistic styles favoured by hip hop icons Kanye West and ASAP Rocky.
Having been on the urban fashion scene for less than five years, Hype have already cemented their status as a leading streetwear brand with stockists including Two Seasons, Foot Asylum and TOPMAN.
Hype will be showcasing their new line at their store in the Boxpark from 6pm – 9pm on Thursday April 10, with all pieces also available to buy online at ASOS.com from Monday April 7. Limited edition beanies will be given away to the first 100 people at the store as well as a Hype skate deck for one lucky attendee.
To see the launch out in style, join the fashion label as they shake a leg at the afterparty in Concrete, hosted by Shorebitch from 10pm.
Visit Hype’s Facebook page for more information.